Weight Watchers announced yesterday that they would be re-branding themselves as WW. If you’ve seen any of the comments on Twitter in the past 24 hours I’m sure you’ve noticed the name change isn’t exactly being embraced by fans. Quite the opposite, in fact, as it’s quickly become the target of a barrage of humorous insults such as only the internet can deliver.
For nearly 10 years, KnowEm has been helping people and brands protect themselves online from misuse of their names and trademarks. This is something that we are extremely proud of. Some clients have found themselves entangled in conflict that led them to using our services with a desired result of reclaiming and rehabilitating their reputations. […]
It is no secret that Google loves social media profiles, especially for brand-related “navigational” searches when it’s obvious that people are interested in your company. But that doesn’t mean your own profile is going to make the cut, not without some work. Much of it comes down to competition. When you have so many reviews […]
I have been working as a marketer for various brands (including my own) for almost a decade now. During that time I couldn’t count how many social profiles and pages I have either managed, or created and maintained. But it would have to be well into the hundreds, and currently I have dozens under my control in either full or part.
Someone may be publicly asking questions about your brand at this very moment. Or someone asked it two weeks ago and got an answer (but not from you) and now this thread is ranking for your brand name.
Creating a blogger outreach program is as natural a part of brand marketing on the web these days as any other. An extension to social campaigning, it is a thorough and honest way to tap into a blogger’s trusted reader base, while fostering a connection and relationship with a valuable content creator.