Comments on: Google Real Time Search: The Reputation Management Nightmare of 2010 http://knowem.com/blog/2010/01/05/google-real-time-search-the-reputation-management-nightmare-of-2010/ Protect yourself from Social Media Identity Theft Tue, 31 Jan 2012 20:58:27 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Mike http://knowem.com/blog/2010/01/05/google-real-time-search-the-reputation-management-nightmare-of-2010/comment-page-1/#comment-4342 Mike Wed, 09 Mar 2011 07:46:25 +0000 http://knowem.com/blog/?p=84#comment-4342 Nice experiment. Thankfully Google decided not to give so much weight to real-time search, probably not because they don't want to, but most likely because they cannot control it well enough to generate relevant search results. Nice experiment. Thankfully Google decided not to give so much weight to real-time search, probably not because they don’t want to, but most likely because they cannot control it well enough to generate relevant search results.

]]> By: Mark Tinger http://knowem.com/blog/2010/01/05/google-real-time-search-the-reputation-management-nightmare-of-2010/comment-page-1/#comment-2453 Mark Tinger Mon, 27 Sep 2010 12:42:40 +0000 http://knowem.com/blog/?p=84#comment-2453 There are lots of good online reputation companies about. The key is value for money. I found ClydeStan most helpful in their approach and costing structure. They specialize mainly in celebrity reputation but I am sure they take on other clients, too. It seems they have connections behind the scenes where actual links and posts are being deleted and not only pushed down in search engines. I have used them twice now and the results are just fine. No problems, would recommend anytime. There are lots of good online reputation companies about. The key is value for money. I found ClydeStan most helpful in their approach and costing structure. They specialize mainly in celebrity reputation but I am sure they take on other clients, too. It seems they have connections behind the scenes where actual links and posts are being deleted and not only pushed down in search engines. I have used them twice now and the results are just fine. No problems, would recommend anytime.

]]> By: Joy-Mari Cloete http://knowem.com/blog/2010/01/05/google-real-time-search-the-reputation-management-nightmare-of-2010/comment-page-1/#comment-863 Joy-Mari Cloete Thu, 07 Jan 2010 13:00:28 +0000 http://knowem.com/blog/?p=84#comment-863 Btw, did you experiment with the social search, Ian? I twittered 2 things about CES and neither of my tweets showed up in Google's 'latest results' box. And then I tried '3D TV' and still nothing. Btw, did you experiment with the social search, Ian? I twittered 2 things about CES and neither of my tweets showed up in Google’s ‘latest results’ box. And then I tried ’3D TV’ and still nothing.

]]> By: Synthesio http://knowem.com/blog/2010/01/05/google-real-time-search-the-reputation-management-nightmare-of-2010/comment-page-1/#comment-859 Synthesio Wed, 06 Jan 2010 20:03:45 +0000 http://knowem.com/blog/?p=84#comment-859 Great article, Ian. Real-time search will certainly be interesting to follow in 2010. Our mantra last year was listen, listen, listen, and engage according to what fits your strategy, but that mantra will have to change now! As you point out, being ACTIVE online via social media marketers and/or the opinions of influencers will be essential to maintaining a positive online image. Best, Michelle @Synthesio Great article, Ian. Real-time search will certainly be interesting to follow in 2010. Our mantra last year was listen, listen, listen, and engage according to what fits your strategy, but that mantra will have to change now! As you point out, being ACTIVE online via social media marketers and/or the opinions of influencers will be essential to maintaining a positive online image.

Best,
Michelle
@Synthesio

]]> By: Synthesio http://knowem.com/blog/2010/01/05/google-real-time-search-the-reputation-management-nightmare-of-2010/comment-page-1/#comment-858 Synthesio Wed, 06 Jan 2010 19:56:17 +0000 http://knowem.com/blog/?p=84#comment-858 Great article, Ian. Real-time search will certainly be interesting to follow in 2010. Our mantra last year was listen, listen, listen, and engage according to what fits your strategy, but that mantra will have to change now! As you point out, being ACTIVE online via social media marketers and/or the opinions of influencers will be essential to maintaining a positive online image. Best, Michelle @Synthesio Great article, Ian. Real-time search will certainly be interesting to follow in 2010. Our mantra last year was listen, listen, listen, and engage according to what fits your strategy, but that mantra will have to change now! As you point out, being ACTIVE online via social media marketers and/or the opinions of influencers will be essential to maintaining a positive online image.

Best,
Michelle
@Synthesio

]]> By: Joy-Mari Cloete http://knowem.com/blog/2010/01/05/google-real-time-search-the-reputation-management-nightmare-of-2010/comment-page-1/#comment-855 Joy-Mari Cloete Wed, 06 Jan 2010 12:19:08 +0000 http://knowem.com/blog/?p=84#comment-855 Yeah, but how long does the offending results from Twitter et al stay up there? Yeah, but how long does the offending results from Twitter et al stay up there?

]]> By: ian http://knowem.com/blog/2010/01/05/google-real-time-search-the-reputation-management-nightmare-of-2010/comment-page-1/#comment-851 ian Wed, 06 Jan 2010 04:05:29 +0000 http://knowem.com/blog/?p=84#comment-851 That's kinda why I wrote this article :) I sure hope folks figure it out. As I said in a blog post today, a stream of real-time poop is still poop. That’s kinda why I wrote this article :)

I sure hope folks figure it out. As I said in a blog post today, a stream of real-time poop is still poop.

]]> By: Ryan Waggoner http://knowem.com/blog/2010/01/05/google-real-time-search-the-reputation-management-nightmare-of-2010/comment-page-1/#comment-849 Ryan Waggoner Tue, 05 Jan 2010 19:19:08 +0000 http://knowem.com/blog/?p=84#comment-849 I'm going to use this to abuse Google, so that gradually fewer and fewer people will use it, thus solving the problem with the problem itself. In all seriousness, I think you've raised an important point here, but I wonder if this kind of thing becomes widespread, will people stop paying attention to these kinds of things? After all, we've been pretty well-trained by the "online marketing" industry to sniff out the authentic from the promoters (or dispromoters, in this case). It'll be interesting to see how it plays out. I’m going to use this to abuse Google, so that gradually fewer and fewer people will use it, thus solving the problem with the problem itself.

In all seriousness, I think you’ve raised an important point here, but I wonder if this kind of thing becomes widespread, will people stop paying attention to these kinds of things? After all, we’ve been pretty well-trained by the “online marketing” industry to sniff out the authentic from the promoters (or dispromoters, in this case). It’ll be interesting to see how it plays out.

]]> By: ian http://knowem.com/blog/2010/01/05/google-real-time-search-the-reputation-management-nightmare-of-2010/comment-page-1/#comment-848 ian Tue, 05 Jan 2010 19:09:45 +0000 http://knowem.com/blog/?p=84#comment-848 Google exists to deliver relevance. Real time search as it stands allows me to insert irrelevant stuff into the results, as I proved above. I don't care if they make me work harder - I just make more money. But I don't like it when the industry leader does something stupid. Google exists to deliver relevance.

Real time search as it stands allows me to insert irrelevant stuff into the results, as I proved above.

I don’t care if they make me work harder – I just make more money.

But I don’t like it when the industry leader does something stupid.

]]> By: Brendan http://knowem.com/blog/2010/01/05/google-real-time-search-the-reputation-management-nightmare-of-2010/comment-page-1/#comment-847 Brendan Tue, 05 Jan 2010 18:39:23 +0000 http://knowem.com/blog/?p=84#comment-847 They were probably thinking 'real time search is becoming more relevant and useful to billions of people', not 'wow, this is going to force marketers at Coke to work a little harder.' I agree with them. While I don't doubt your points at all, Google doesn't exist to serve brand managers. B They were probably thinking ‘real time search is becoming more relevant and useful to billions of people’, not ‘wow, this is going to force marketers at Coke to work a little harder.’

I agree with them. While I don’t doubt your points at all, Google doesn’t exist to serve brand managers.

B

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