Paul Krugman is an Op-Ed columnist for The New York Times and writes that his social media identity was stolen on Google+.
He writes in the Times:
“Well, this is interesting. I hear that the not-so-good people at National Review are attacking me over something I said on my Google+ page. Except, I don’t have a Google+ page.This is the third incident I’m aware of — there may well be more — in which people are claiming to be me. There was also my nonexistent connection with academia.edu, and at least one web opinion piece by someone claiming to be me (and sounding not at all like me)”
Slate reported Krugmans fake identity was writing insensitive commentary in regards to the earthquake:
“Yesterday, a Google+ account belonging to “Paul Krugman” posted this thought experiment about the earthquake.
People on twitter might be joking, but in all seriousness, we would see a bigger boost in spending and hence economic growth if the earthquake had done more damage.”
Obviously this makes Krugman look bad, whether he wrote it or not. Social media identity theft is messy. Individuals who want to maintain solid online reputations must first secure their names accross social media so imposters can’t mess with thier name. Brand managers at corporations must understand their brand is intellectual capital that when soiled affects them in ways we are only beginning to understand.