Since I come from a background of affiliate marketing I am often asked, “What are some of the best ways an affiliate could market KnowEm’s services if he/she were a blogger or had a mailing list?” So I decided to lay out some suggestions and ideas of different ways that to help our affiliates sell KnowEm’s services. To begin with, KnowEm’s affiliate program is ran on ShareASale (you can sign up for affiliate program here). Once you are approved (which happens very quickly) just log in and check out some of the creative we have available. Here are a few examples…
Having banners on your site will work at times, but some tactics that we have seen work well have to deal with diving a little bit deeper into ShareASale’s offerings. Creating custom links to pages to show your readers or users the value of the service is one of the most powerful tools our affiliates have used to help them convert better. Here is a quick and easy guide to building out these links.
When you’re on the KnowEm affiliate program page, click the following link (highlighted in yellow below):
This link will bring you to a page which will give you different options of ways to promote the service, all of which give you the direct HTML code to insert into your site, be it Text, Banners, Coupons or Creating a custom Link – which is what what I am going to demonstrate now. Click the tab called “Create Custom Link” (highlighted in yellow below):
Here is a custom link which will show my personal KnowEm public profile page…
To create this link I just copy and pasted my profile URL page into the destination URL box, then I decided I wanted to see how many people click this link, so I added a tracking code. I can not stress this enough, always add custom tracking codes to everything. This will show you what is converting the best on your site. Whether it’s banner or text, you will always want to push the better converting link as much as possible, for obvious reasons.
Creating a public profile on KnowEm is free and it can be used as a powerful sales tool. You can easily show people how to set it up and start claiming which social media profiles belong to them. If you have not done this already we have a great video showing how easy it is to setup. Feel free to embed that Youtube video on your site if you feel it would help your user base out.
The final option is to create a “License Plate” link this is also known as a shortened URL – these are great if you do not want to show a long, strange looking URL when someone mouses over any of your affiliate links.
So a custom link to your profile page will be a great way to show your readers how to claim their stake on what social media sites are theirs, but it will also show them just how much work it is to claim 300+ social media sites, which of course explains the value of our service. This is where the upsell will occur — if they do not have the time to fill out all of these profiles, then we are here to do it for them.
Another great custom link to generate is a link right to a search of your blog’s name…
All you have to do to create this custom link is go to the home page of our site and simply do a name search. Take the URL in your browser bar and put it into the custom domain box and anyone that clicks the link will be able to check out what your social status is. This will encourage your visitor to search their own name and see the availability, once again encouraging them to protect their brand across hundreds of social media networks.
So there are a few ideas and some good ways that we have seen affiliates become successful with our program. As always if you have any questions never hesitate to contact our support team.
Our affiliate program is one great solution to reselling our products and services, but if you are an agency and require a centralized dashboard to control all of your clients’ accounts from one location, then you should inquire about our Enterprise Dashboard. This solution can also be private/white labeled so that you can provide your own branded dashboard for your clients. This way each client can login with their own account to see what social media sites they have been registered on, run checks of trademarks and also be alerted anytime their brand is mentioned on social media networks, blogs, forums, news outlets and much, much more. If you haven’t already contacted us please do and we’d be happy to setup a demonstration for you!