Portokabin, Google France and Interflora: The ECJ’s AdWords Trifecta
July 14, 2010 | Barry Wise | Brand and Trademark Protection, Intellectual Property
Comment
The latest European Court of Justice (ECJ) ruling in a dispute about Google’s AdWords service and trademarks is instructive for multinational brand owners and their customers. In the matter of Portakabin Ltd., Portakabin BV v. Primakabin BV, the ECJ again addressed the liability of third parties who choose keywords that are identical or similar to a proprietor’s registered trademarks.
Tags: adwords, ECJ, google, portakabin, trademark
