March 3, 2011 | Barry Wise | Brand and Trademark Protection, Intellectual Property
Comment
The practical experience of working in 3 jurisdictions for all sorts of IP matters including brand protection reveals a lot in terms of how a pre-merging (Albania), emerging (Romania) and “emerged” market (Greece) apply in each respective jurisdiction, equivalent general principles deriving from the same international treaties.
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Tags: Albania, brand protection, Greece, International Trademark Law, Romania
February 15, 2011 | Barry Wise | Announcements, Brand and Trademark Protection, Identity Theft, Intellectual Property
1 Comment
Microsoft released an announcement today that as of March 3rd, 2011, they will no longer be making editorial investigations into “complaints about trademarks used as keywords to trigger ads on Bing & Yahoo! Search in the United States and Canada.” What this basically means is they are allowing anyone to bid on a trademarked term for PPC (Pay Per Click) advertising, even if someone else owns the trademark on that term. They still, however, will investigate text within the ads (note their new “Investigations” policy).
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Tags: brandjacking, brands, Intellectual Property, PPC, trademark, trademark protection
September 15, 2010 | Barry Wise | Identity Theft, Intellectual Property, KnowEm News, Online Reputation Management, Social Media
6 Comments
It was recently reported that the state of Israel purchased the Twitter username @Israel from a private individual named Israel Meléndez for an undisclosed sum, which by some reports may be as much as six figures. You read that right – the Nation of Israel paid for a Twitter username from some guy that runs a porn site in Miami. He gave the prime minister Binyamin Netanyahu his password, and then they handed him a check.
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Tags: brand protection, brandjacking, cybersquatting, israel, Israel Melendez, selling usernames, trademark protection, Twitter
July 14, 2010 | Barry Wise | Brand and Trademark Protection, Intellectual Property
Comment
The latest European Court of Justice (ECJ) ruling in a dispute about Google’s AdWords service and trademarks is instructive for multinational brand owners and their customers. In the matter of Portakabin Ltd., Portakabin BV v. Primakabin BV, the ECJ again addressed the liability of third parties who choose keywords that are identical or similar to a proprietor’s registered trademarks.
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Tags: adwords, ECJ, google, portakabin, trademark
May 25, 2010 | Barry Wise | Identity Theft, Intellectual Property, Online Reputation Management, Social Media
3 Comments
What BP has done isn’t funny. The Wall Street Journal reports a Twitter user with an account dubbed BPGlobalPR is posting satirical entries about the massive oil spill in the Gulf of Mexico — and already has more than twice as many followers as BP America’s actual account. I’m sure BP doesn’t think its “satirical” or funny.
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Tags: bp, Identity Theft, satirical account, Social Media, Twitter
April 22, 2010 | Barry Wise | Intellectual Property, Social Media
6 Comments
In the Intellectual Property world, few things matter as much as a name. Since the advent of the business name and the trademarked word, nothing has been used to identify quality and individuality more than a unique name. A unique name, as obvious as it sounds, is how people know to buy your product instead of something else.
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Tags: brand, cybersquatters, facebook, foursquare, Intellectual Property, IP Attorney, Social Media, trademark, Twitter
