Teachers Social Media Identity Stolen on Twitter

In Panama City Florida a local and respected teachers’ identity was used to create a fake Twitter profile which spouted off derogatory comments about autistic students. The teacher works with special needs students and had no idea this was going on until she was informed by officials questioning her and the profile.

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Tags: Florida, Identity Theft, Panama City, Social Media, social media identity theft, teacher, Twitter

If a Country Can’t Reclaim a Username, What Chance Do You Have?

It was recently reported that the state of Israel purchased the Twitter username @Israel from a private individual named Israel Meléndez for an undisclosed sum, which by some reports may be as much as six figures. You read that right – the Nation of Israel paid for a Twitter username from some guy that runs a porn site in Miami. He gave the prime minister Binyamin Netanyahu his password, and then they handed him a check.

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Tags: brand protection, brandjacking, cybersquatting, israel, Israel Melendez, selling usernames, trademark protection, Twitter

The New Threat of Typosquatting (Misspelled Brands) in Social Media

A recent tweet by Andrew Nystrom of RedBull brought attention to a growing trend we’ve noticed in Social Media sites such as Twitter and Facebook — that of Typosquatting. Typosquatting is a form of brandjacking/cybersquatting in which someone registers the misspelling of a brand or trademark term in an attempt to capture traffic from a legitimate well-known entity. In cases of social networks, this is done by using the misspelling of a username, such as in Justin Beiber’s case. The real @justinbieber has 5.2 million followers, but a misspelled dupe account of @justinbeiber (the i and e transposed) with zero tweets already has over 16,000 followers.

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Tags: brand protection, brandjacking, cybersquatting, Intellectual Property, Social Media, trademark, Typosquatting

Social Media Identity Theft Ban Proposed

InformationWeek reports SB 1411, which has been approved by the California Senate and the Assembly and now awaits the signature of Governor Arnold Schwarzenegger, makes it a misdemeanor “to knowingly and without consent credibly impersonate another person through or on an Internet Web site or by other electronic means with the intent to harm, intimidate, threaten or defraud another person.”

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Tags: california, cybersquatting, Identity Theft, Social Media

Fake BP Twitter Account In Response to Spill

What BP has done isn’t funny. The Wall Street Journal reports a Twitter user with an account dubbed BPGlobalPR is posting satirical entries about the massive oil spill in the Gulf of Mexico — and already has more than twice as many followers as BP America’s actual account. I’m sure BP doesn’t think its “satirical” or funny.

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Tags: bp, Identity Theft, satirical account, Social Media, Twitter

Google Real Time Search: The Reputation Management Nightmare of 2010

I wish I was exaggerating. But Google real time search will be the biggest online reputation management (ORM) nightmare of 2010. They make it so damned easy.

I’m going to show you how it works. This isn’t earth shattering. All the bad people out there have figured it out. But you need to know so you can defend yourself (somehow):

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Tags: google search results, ian lurie, Online Reputation Management, orm, portent interactive, realtime search, Social Media, Twitter

Do-It-Yourself Reputation Management

Whether you’re ready to embrace it or not, social media is changing the way we communicate and make decisions. Today’s technology has impacted our daily lives and routines in a big way. If you don’t wake up to Facebook, you probably know someone who does. And good luck trying to escape the world of Twitter – it’s even invaded the nightly news.

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Tags: diy, guest post, Online Reputation Management, orm, outspoken media

Twitterjacking, the New Fear in Online Reputation Management

Do you know who it is you’re actually following on Twitter? Facebook? MySpace? Due to the recent explosion of interest in Twitter, thanks in no small part to Ashton (@aplusk) and Oprah (@oprah), celebrities and regular folk are flocking to Twitter. But how do you know if the person you’re following is actually a celebrity, and not just regular folk? You can’t, and Twitter is still very quiet about any plans to stop Twitterjacking: the act of impersonating someone else on Twitter.

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Tags: facebook, knowem, myspace, Online Reputation Management, orm, Social Media, social media identity theft, streko, Twitter, twitterjacking, username check

Why Would You Want Your Brand Name Registered On 120 Social Media Sites?

Lately I’ve noticed a lot of people are asking this question about the KnowEm Username Check service. KnowEm was recently reviewed by a columnist in the Washington Post (he did a good job; the article is worth reading), and several users’ responses to the article raise this very question.

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Tags: automated signup, check usernames, commercial service, knowem, review, Social Media, username check, washington post, websites

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