I have been working as a marketer for various brands (including my own) for almost a decade now. During that time I couldn’t count how many social profiles and pages I have either managed, or created and maintained. But it would have to be well into the hundreds, and currently I have dozens under my control in either full or part.
Creating a blogger outreach program is as natural a part of brand marketing on the web these days as any other. An extension to social campaigning, it is a thorough and honest way to tap into a blogger’s trusted reader base, while fostering a connection and relationship with a valuable content creator.
The following guest post comes to us from KnowEm client Gayle Rogers, the Director of Digital Marketing for Strong Automotive Merchandising. We love hearing about how our customers have used KnowEm’s Social Branding service for different purposes, and he offered to share this success story with us when using KnowEm as part of his Local SEO and SMO strategy.
Is SEO Dead? I don’t know, but it sure doesn’t hold a candle to the power of Social Media signals these days. I think a lot of people much smarter than I will agree with that statement. So if Social Media is becoming arguably more important than Search Engine Optimization, what are you doing about Social Media Optimization?
August 28, 2012 | Michael Streko | Brand and Trademark Protection, Intellectual Property, Search Engine Optimization
Comments Off on Google’s Transparency Report: A Step Backward for IP Theft and Copyright Protection?
When I first read that a new factor in Google’s ranking algorithm was going to be DMCA take down notices, just like the rest of the Search Engine Optimization community I was a bit shocked and curious about how this would play out. Could this mean a whole new round of fake take down notices to attempt to hurt a competitor’s rankings in the SERPs? Take look at the increase in these notices and I will let you judge this for yourself:
May 25, 2011 | Chris Campbell | Brand and Trademark Protection, Search Engine Optimization, Social Media
Comments Off on TIGER BLOOD: 7 Social Media Identity and Reputation Management Lessons from Charlie Sheen
I know. Reputation management lessons from Charlie Sheen? It’s almost akin to getting cultural acceptance tips from Mel Gibson. But we live in a world full of surprises. One minute, a disgruntled customer or ex-employee creates a fake Twitter profile to bring our brand down; the next minute, we’re getting advice from Charlie Sheen on social media identity and brand protection. Let’s hear him out anyway …
A few days ago Matt Cutts of the Google Web Search Quality Team announced that Google is going to start factoring signals from social networks such as Twitter and Facebook in their search engine rankings and results. This marks a shift from a video Cutts made in May 2010 in which he reported Google was not looking at social results.