How To Get Your Social Media Profiles to Rank High in Google

It is no secret that Google loves social media profiles, especially for brand-related “navigational” searches when it’s obvious that people are interested in your company. But that doesn’t mean your own profile is going to make the cut, not without some work. Much of it comes down to competition. When you have so many reviews […]

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Tags: search engine optimization, SEO, Social Media, social profiles

Marketer’s Guide To Managing Multiple Social Media Personas

I have been working as a marketer for various brands (including my own) for almost a decade now. During that time I couldn’t count how many social profiles and pages I have either managed, or created and maintained. But it would have to be well into the hundreds, and currently I have dozens under my control in either full or part.

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Tags: marketing, personas, Social Media

Free Awesome Blogger Outreach Tools You’re Probably Not Using

Creating a blogger outreach program is as natural a part of brand marketing on the web these days as any other. An extension to social campaigning, it is a thorough and honest way to tap into a blogger’s trusted reader base, while fostering a connection and relationship with a valuable content creator.

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Tags: blogger outreach, blogging, BlogLocal, blogs, brand marketing, branding, content marketing, MyBlogU, SEO, Tomoson

Customer Story: The Intersection of Social and Local SEO

The following guest post comes to us from KnowEm client Gayle Rogers, the Director of Digital Marketing for Strong Automotive Merchandising. We love hearing about how our customers have used KnowEm’s Social Branding service for different purposes, and he offered to share this success story with us when using KnowEm as part of his Local SEO and SMO strategy.

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Tags: knowem, Local SEO, organic traffic, ranking, Social Media, Testimonial

Social Media Optimization (SMO) Is The New SEO

Is SEO Dead? I don’t know, but it sure doesn’t hold a candle to the power of Social Media signals these days. I think a lot of people much smarter than I will agree with that statement. So if Social Media is becoming arguably more important than Search Engine Optimization, what are you doing about Social Media Optimization?

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Tags: google+ authorship, open graph, smo, social media optimization, twitter cards

Google’s Transparency Report: A Step Backward for IP Theft and Copyright Protection?

When I first read that a new factor in Google’s ranking algorithm was going to be DMCA take down notices, just like the rest of the Search Engine Optimization community I was a bit shocked and curious about how this would play out. Could this mean a whole new round of fake take down notices to attempt to hurt a competitor’s rankings in the SERPs? Take look at the increase in these notices and I will let you judge this for yourself:

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Tags: copyright, DMCA, google, Intellectual Property, take down notices, torrents, transparency

TIGER BLOOD: 7 Social Media Identity and Reputation Management Lessons from Charlie Sheen

I know. Reputation management lessons from Charlie Sheen? It’s almost akin to getting cultural acceptance tips from Mel Gibson. But we live in a world full of surprises. One minute, a disgruntled customer or ex-employee creates a fake Twitter profile to bring our brand down; the next minute, we’re getting advice from Charlie Sheen on social media identity and brand protection. Let’s hear him out anyway …

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Tags: branding, charlie sheen, online marketing, Social Media, winning

Google Announces Social Media to Influence Search Rankings

A few days ago Matt Cutts of the Google Web Search Quality Team announced that Google is going to start factoring signals from social networks such as Twitter and Facebook in their search engine rankings and results. This marks a shift from a video Cutts made in May 2010 in which he reported Google was not looking at social results.

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Tags: facebook, google, indexing factors, rankings, search engine, search results, SEO, serps, Social Media, Twitter