How To Get Your Social Media Profiles to Rank High in Google

It is no secret that Google loves social media profiles, especially for brand-related “navigational” searches when it’s obvious that people are interested in your company. But that doesn’t mean your own profile is going to make the cut, not without some work. Much of it comes down to competition. When you have so many reviews […]

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Tags: search engine optimization, SEO, Social Media, social profiles

Marketer’s Guide To Managing Multiple Social Media Personas

I have been working as a marketer for various brands (including my own) for almost a decade now. During that time I couldn’t count how many social profiles and pages I have either managed, or created and maintained. But it would have to be well into the hundreds, and currently I have dozens under my control in either full or part.

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Tags: marketing, personas, Social Media

How to Research Niche Questions for Better Reputation Management

Someone may be publicly asking questions about your brand at this very moment. Or someone asked it two weeks ago and got an answer (but not from you) and now this thread is ranking for your brand name.

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Tags: brand research, branding, google, search, SEO, Social Media, tools

Free Awesome Blogger Outreach Tools You’re Probably Not Using

Creating a blogger outreach program is as natural a part of brand marketing on the web these days as any other. An extension to social campaigning, it is a thorough and honest way to tap into a blogger’s trusted reader base, while fostering a connection and relationship with a valuable content creator.

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Tags: blogger outreach, blogging, BlogLocal, blogs, brand marketing, branding, content marketing, MyBlogU, SEO, Tomoson

KnowEm Social News Digest, Friday 2/13/15

Welcome to the introductory KnowEm Social News Digest! Every once a week or so we plan to send you the latest breaking news in Social Media. There’s no shortage of changes happening in the social world, so it’s important you as a brand stay on top of it. This week we have a bombshell from Pinterest, and some very interesting acquisitions by Google and Twitter.

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Tags: curator, facebook, google, knowem, news, newsletter, pinterest, Twitter

Five Niche Social Networks That Deserve Your Attention

Here at Knowem we constantly research new social media sites for our customers. We add new ones every month, and sometimes we see sites that look exceptionally exciting and promising. Of course, some times it seems social networks can go down as quickly as they spring up – that’s why we’re always researching them. Today we present to […]

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Tags: new sites, news, Social Media, social networks, startups, updates, websites

Customer Story: The Intersection of Social and Local SEO

The following guest post comes to us from KnowEm client Gayle Rogers, the Director of Digital Marketing for Strong Automotive Merchandising. We love hearing about how our customers have used KnowEm’s Social Branding service for different purposes, and he offered to share this success story with us when using KnowEm as part of his Local SEO and SMO strategy.

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Tags: knowem, Local SEO, organic traffic, ranking, Social Media, Testimonial

5 Tools to Build Following and Increase Interactions on Google Plus

In my experience (and I am in one of the most popular Google Plus niches: Search and social media), Google Plus has a huge potential of connecting you to influencers and sending traffic to your site.

Here are a few things I’ve found:

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Tags: circles, content marketing, followers, google, google plus, hashtags, monitoring, Social Media, tools

How to Partner with KnowEm: Affiliate, White Label, API or Re-seller?

Every day we get multiple requests from people wishing to become a member of our affiliate program, or to white label our Enterprise Dashboard. So to help everyone out, I decided to take the time to write a description of each in the hope that it would help you decide what would be the best way to resell KnowEm to your current client base, readers/followers or potential clients.

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Tags: affiliate, api, enterprise, knowem, partner, reseller, white label

Social Media Optimization (SMO) Is The New SEO

Is SEO Dead? I don’t know, but it sure doesn’t hold a candle to the power of Social Media signals these days. I think a lot of people much smarter than I will agree with that statement. So if Social Media is becoming arguably more important than Search Engine Optimization, what are you doing about Social Media Optimization?

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Tags: google+ authorship, open graph, smo, social media optimization, twitter cards

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