It used to be the biggest fear for a company. Someone would come along and register a domain name with their trademarked term in it followed by a derogatory word. Since ICANN launched the Uniform Domain-Name Dispute-Resolution Policy (UDRP) however, that practice has basically become a futile waste of money and time.
One of the more common questions we get asked at KnowEm from customers and prospective clients is “Why do we need to worry about all these social networks? I haven’t even heard of half of them; why do they even matter and how do they help my brand?”
President Obama announced on Wednesday that “it is important for me to go ahead and affirm that I think same-sex couples should be able to get married.” This was obviously a bombshell statement for both politicians and the public alike, immediately bringing to the forefront a controversial and polarizing discussion about same-sex or gay marriage. Wherever you stand on the issue, if you’re watching TV or reading the news, you’ve heard all kinds of viewpoints on the subject. And if you’re participating on any social network, you’ve probably heard just as many reactions from armchair pundits.
Today KnowEm is proud to announce the new “Essential Package”, a selection of the 25 most popular social media sites. You can see the exact offering of sites on the purchase page by clicking the link underneath the package information.
**Note** Please open this link and play in the background while reading this post. It will set the mood. As much as I have been hesitant in doing posts like this, because I really don’t like to help out the clones competition with cleaning up their databases, I figured I might as well for the […]
As reported by the Daily Record; a New Jersey woman still faces charges this week in a case of first impression in an identity theft indictment. Dana Thornton, 41, is being accused of impersonating her ex-boyfriend, Parsippany Detective Michael Lasalandra, by creating a Facebook page in his likeness. The Facebook account, created in 2009, contained modified images of Lasalandra as well as derogatory comments seemingly made by him. Thornton was indicted in August 2010 by a Morris County grand jury on a fourth-degree charge of identity theft, which is punishable upon conviction by up to 18 months in prison.
With the launch of the new Google+ Social Network last week there has been a landrush of (mostly techie) people to start trying out the new service. As with anything new and untested, always be wary of your privacy settings on the web, and especially to whom you’re giving your information.
May 25, 2011 | Chris Campbell | Brand and Trademark Protection, Search Engine Optimization, Social Media
Comments Off on TIGER BLOOD: 7 Social Media Identity and Reputation Management Lessons from Charlie Sheen
I know. Reputation management lessons from Charlie Sheen? It’s almost akin to getting cultural acceptance tips from Mel Gibson. But we live in a world full of surprises. One minute, a disgruntled customer or ex-employee creates a fake Twitter profile to bring our brand down; the next minute, we’re getting advice from Charlie Sheen on social media identity and brand protection. Let’s hear him out anyway …
In Panama City Florida a local and respected teachers’ identity was used to create a fake Twitter profile which spouted off derogatory comments about autistic students. The teacher works with special needs students and had no idea this was going on until she was informed by officials questioning her and the profile.
A few days ago Matt Cutts of the Google Web Search Quality Team announced that Google is going to start factoring signals from social networks such as Twitter and Facebook in their search engine rankings and results. This marks a shift from a video Cutts made in May 2010 in which he reported Google was not looking at social results.