April 20, 2011 | Michael Streko | Announcements, Domain Names, KnowEm News
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It seems like only yesterday I was up until 2 am making sure everything was ready for our launch. Myself and my partner, Barry Wise (@BarryWise), were about to launch our first product-related site. It was a far stretch from the affiliate sites and client consulting work we had done in the past but we both thought it would work.
March 3, 2011 | Eleni Lappa | Brand and Trademark Protection, Intellectual Property
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The practical experience of working in 3 jurisdictions for all sorts of IP matters including brand protection reveals a lot in terms of how a pre-merging (Albania), emerging (Romania) and “emerged” market (Greece) apply in each respective jurisdiction, equivalent general principles deriving from the same international treaties.
February 15, 2011 | Barry Wise | Announcements, Brand and Trademark Protection, Identity Theft, Intellectual Property
1 Comment
Microsoft released an announcement today that as of March 3rd, 2011, they will no longer be making editorial investigations into “complaints about trademarks used as keywords to trigger ads on Bing & Yahoo! Search in the United States and Canada.” What this basically means is they are allowing anyone to bid on a trademarked term for PPC (Pay Per Click) advertising, even if someone else owns the trademark on that term. They still, however, will investigate text within the ads (note their new “Investigations” policy).
December 21, 2010 | Barry Wise | Search Engine Optimization, Social Media
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A few days ago Matt Cutts of the Google Web Search Quality Team announced that Google is going to start factoring signals from social networks such as Twitter and Facebook in their search engine rankings and results. This marks a shift from a video Cutts made in May 2010 in which he reported Google was not looking at social results.
September 15, 2010 | Barry Wise | Identity Theft, Intellectual Property, KnowEm News, Online Reputation Management, Social Media
6 Comments
It was recently reported that the state of Israel purchased the Twitter username @Israel from a private individual named Israel Meléndez for an undisclosed sum, which by some reports may be as much as six figures. You read that right – the Nation of Israel paid for a Twitter username from some guy that runs a porn site in Miami. He gave the prime minister Binyamin Netanyahu his password, and then they handed him a check.
September 13, 2010 | Barry Wise | Brand and Trademark Protection, Domain Names, Identity Theft, Online Reputation Management, Social Media
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A recent tweet by Andrew Nystrom of RedBull brought attention to a growing trend we’ve noticed in Social Media sites such as Twitter and Facebook — that of Typosquatting. Typosquatting is a form of brandjacking/cybersquatting in which someone registers the misspelling of a brand or trademark term in an attempt to capture traffic from a legitimate well-known entity. In cases of social networks, this is done by using the misspelling of a username, such as in Justin Beiber’s case. The real @justinbieber has 5.2 million followers, but a misspelled dupe account of @justinbeiber (the i and e transposed) with zero tweets already has over 16,000 followers.
September 9, 2010 | Nellie Akalp | Brand and Trademark Protection
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When good friends Michael and Barry asked if I’d be interested in contributing to the KnowEm blog, I jumped at the chance. My company, CorpNet®, has been a happy KnowEm customer since last year. Like KnowEm, I strongly believe that companies should protect their most valuable assets: their identity, brand, and reputation. And like KnowEm, I believe in making this task dead simple, for companies of all sizes.
September 2, 2010 | Barry Wise | Announcements, Domain Names, KnowEm News
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We’re very pleased to announce today that we’ve added 20 new international TLDs (top-level domains) to our free service which checks domain name availability, bringing our total number of domain extensions searched to over 60. The new domains are a result of our continued commitment to provide marketers, trademark specialists, and branding managers a one-stop shop for everything related to branding. Whether you’re looking to brand yourself personally, or find that perfect domain name for your business or client, we’re pretty confident that KnowEm is the only place like it for all your branding needs.
August 25, 2010 | Barry Wise | Announcements, Brand and Trademark Protection, KnowEm News
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KnowEm, the company working to help brands manage their identity across the social web, announced the public launch of a new Enterprise Dashboard designed to help brands protect their trademarks and intellectual property in the ever-changing social media landscape.
August 24, 2010 | Robert Siciliano | Identity Theft, Online Reputation Management
1 Comment
InformationWeek reports SB 1411, which has been approved by the California Senate and the Assembly and now awaits the signature of Governor Arnold Schwarzenegger, makes it a misdemeanor “to knowingly and without consent credibly impersonate another person through or on an Internet Web site or by other electronic means with the intent to harm, intimidate, threaten or defraud another person.”
