We are BMF - Business Men's Fellowship and we are all about helping Christians in business succeed. A christian business is not easy to set up, nor is it easily operated. A great deal of effort and passion is needed to run a business and to make it prosper. There are various reasons which drastically lead to the failure of a business and also result to a loss of thousands of dollars.
Majority of entrepreneurs make a common mistake of undermining the market research. Valid and credible research needs to be conducted of the market before one wishes to target it. Having a product oriented approach is highly risky and involves a great amount of expertise. Hence, majority of the christian businesses should take upon a market oriented approach when they plan to start up.