A professional structural Engineer, Joe has been involved in sports and sports performance for many years, indeed running the Colnago Cycle race teams and Triathlon teams in the UK for over five years.
The real fun and highlight is in having the last four of seven signings turn from club athlete to professional / full time athletes.
Each athlete at some time or other needs a foundation to build upon, and in providing that foundation for many aspiring athletes, Joe recognised that just occasionally you come across products or techniques that are just, the 'very best' at their purpose.
Joes aim is to enable every athlete to readily access these de-facto products, and for you to have the same special elements contributing to your goals as the Worlds very best.
arctic heat, body cooling, cricket, cycling, duathlon, football, Golf, human performance, kinesio, nutrition, olympics, rugby, running, swimming, Tennis, time trials, track, track and field, triathlon