PRIME is the creation of songwriter, vocalist, and producer Paul Benedict. Also a Web and Graphic designer, Paul produced the visual aesthetics that depict PRIMEâ€™s music and lifestyle. PRIME's sound blends a score of melodic vocals and airy synths with a dynamic low end pulse.
PRIMEâ€™s latest work reflects Paul's eclectic musical taste and influences, spanning Pop, Rock, R&B, Electronic, and Dance Music. The driving force for the songs were Paul's â€śhookyâ€ť melodies, to which he matched lyrics reflecting the peaks and valleys of his personal relationships. If Usher, Michael Jackson and Freddy Mercury had a baby, it would be Paul Benedict. Top influences include: Thom Yorke, Freddie Mercury, Paul McCartney, Matthew Bellamy, and Michael Jackson.