Lately I’ve noticed a lot of people are asking this question about the KnowEm Username Check service. KnowEm was recently reviewed by a columnist in the Washington Post (he did a good job; the article is worth reading), and several users’ responses to the article raise this very question.
Some people commented that social media sites like Twitter, Facebook and MySpace are a waste of time — “a huge time sink“. Some actual business owners posted that they have never created an account on any of these sites and never will. Many others stated they have never heard of most of the websites, and don’t understand the point behind them.
That’s where KnowEm comes in. Just because you don’t know every social media site doesn’t mean you can’t or don’t want to protect your brand name on it. You probably never heard of Twitter a year ago, but today there’s a mad race for every company to secure their @BrandName on Twitter. And for good reason; you don’t want someone else to get it first (by the way, you can also visit @knowem on Twitter).
Unless you’ve got an internet marketing staff working with you, you may not think you can keep up to date on all 120 sites which we register you with. That’s OK, because the important point to remember is that with KnowEm you are reserving your brand name, protecting it from someone else registering it. It’s not going anywhere. When you’re ready to start working with a different site, it will be there waiting for you. Convenient, isn’t it? That’s what our service is all about 😉