Do you know who it is you’re actually following on Twitter? Facebook? MySpace? Due to the recent explosion of interest in Twitter, thanks in no small part to Ashton (@aplusk) and Oprah (@oprah), celebrities and regular folk are flocking to Twitter. But how do you know if the person you’re following is actually a celebrity, and not just regular folk? You can’t, and Twitter is still very quiet about any plans to stop Twitterjacking: the act of impersonating someone else on Twitter.
The biggest concern with your brand identity in Online Reputation Management and Social Media used to be just giving your brand a good name. But what happens if someone steals your brand name? Do you think they’re going to be as concerned with your reputation? The need for businesses to secure their brand name on every possible venue has never been greater.
Knowem co-founder Mike Streko was recently interviewed by Fox News in a report about Twitterjacking: “Unless you start spending money to put out press releases saying that’s not your profile or jump through hoops to contact Twitter, it never works out well.”
The truth is, it’s almost impossible to get your brand name or username back once it’s been taken. Unlike when someone takes yourbrandname.com, there is no universal naming authority for social media profiles. As a brand owner, you’re basically at the mercy of the site owner. Or, since there are hundreds (if not thousands) of social media websites thriving today, you would have to appeal your case to every individual site owner to get your brand name profile back.