In the Intellectual Property world, few things matter as much as a name. Since the advent of the business name and the trademarked word, nothing has been used to identify quality and individuality more than a unique name. A unique name, as obvious as it sounds, is how people know to buy your product instead of something else. This was common sense back when there were only billboards, magazines, radio and television. It was also manageable.
Whether you use Facebook, Twitter or FourSquare (or none of the above), you need to protect your name on all social media websites. Our America Online screen names were all that we cared about ten years ago. Five years ago, all we cared about was our Myspace profile name. Then Facebook. Then Twitter. Now FourSquare. Which will be the next big site tomorrow? Today there are thousands of startups vying to be the next big social website. Currently there are hundreds of sites gaining traction. Will one of these be the next big thing? Of course. And there is no way to tell right now which one it will be.
I advise IP attorneys for a living and stress more than anything else that securing your client’s name on every possible site is the best thing you can do for them. Some make money pursuing cybersquatters and negotiating purchases of user names. But seriously, what could take a few minutes now can leave you to much more important tasks. And who doesn’t want to be the hero?
Rob Holmes is the CEO of IPCybercrime.com LLC, a full service trademark investigative agency.