Early adopters such as Continental Airlines, Yahoo, and Flickr have been using the service during an invitation-only beta to stake out their IP on more than 5,000 social sites around the world
KnowEm, the company working to help brands manage their identity across the social web, announced the public launch of a new Enterprise Dashboard designed to help brands protect their trademarks and intellectual property in the ever-changing social media landscape.
The dashboard gives social media and IP legal teams a centralized location to monitor and manage their social media identities. With just a few clicks a marketing manager or lawyer can see exactly where a certain trademark or name is secured, and where it’s still unclaimed and vulnerable. KnowEm takes the process a step farther by automatically securing names, even creating profiles, wherever needed.
KnowEm’s database contains over 5,000 social networks around the world — from Mexico Diario to the Netherlands’ Hyves — and is growing on a daily basis as new social sites emerge. As a result, businesses can be sure their trademarked terms are reserved and protected in global sites today and tomorrow.
The enterprise dashboard was previously available in a limited invitation-only beta, during which time KnowEm collaborated with key clients, including Continental Airlines, Yahoo, and Flickr. For example, Continental has been using the dashboard to protect their brand trademarks and reserve their profiles on emerging social networks.
“While Twitter and Facebook are obvious places to check your brand identity, globally much of the social web is unchartered territory. It’s critical that we control our trademarked terms and brand identities throughout each network,” said Lora O’Riordan, Social Media Manager at Continental Airlines. “KnowEm’s service has become an important part of our social media strategy, ensuring we protect our property and opening our eyes to new opportunities for consumer engagement.”
In addition, the new dashboard enables brands to stay on top of the buzz surrounding their brand and industry on the social web. KnowEm’s brand alert monitoring system tracks each mention of a brand name, username, or keyword across 5,000+ social networks. The service breaks down the data into meaningful charts, such as social mentions by network, author, or geographic location, and reports can be emailed on a weekly, daily, or almost hourly basis. As a result, businesses can better understand who’s talking about their brand, where, and when.
To date the KnowEm team has helped to reserve over 500,000 profiles and reported back to clients on over 60,000 issues of squatting and misrepresentation of a brand, username or trademarked term.