You may (or may not) already have a Google+ Vanity URL!

At KnowEm we’ve been trying for a while now to see if Google has opened up a way for anyone to grab a vanity URL from Google+.  After searching around Google and some other blogs and publications this morning it appears that you cannot claim a vanity URL just yet; however, if you had selected a vanity URL for your old Google Profile those have been grandfathered in to point to your current Google+  profile (here is an example of my own:

Google Plus LogoThe interesting part is that it appears Google may have been removing a lot of those original Google Profile vanity URLs from accounts which represent known brand or trademarked terms.  I personally knew of several Google Profile accounts that had trademarked terms in the URL that have since disappeared from search results (using the method that is described below).  Is this possibly because they are gearing up for another big midnight name claim like the Great Facebook Land Rush of Ought Nine?

So from reading around the interweb it appears that originally they were rolling this out and matching it to YouTube channels for the inevitable tighter integration of Youtube and Google+.  All of the reports that we found which contained links to possibly claim a vanity URL now simply return 404s or just redirect to your Google+ profile page.

As reported by TNW back in March, Google has already announced they are going to be launching a 3rd party commenting system and vanity URLs – the former perhaps requiring the latter, so the question remains when will they roll the new features out?  We’re not sure.  I have reached out to Google and asked if they have any response as to why we are able to see some users with old Google Profile vanity URLs and some without, and I’ll update this post as soon as I hear a response.  So if you’re not already be sure to follow us on twitter (@KnowEm) so you will be alerted to when this is launched in full.

Until then, you may or may not already have a username URL.  As far as we can tell it all depends if you created a Google Profile vanity URL when that product was still active.  To see if you do have one simply check out:<Enter either your Gmail address before the @ OR the custom URL you created with Google Profiles here>

If it forwards you directly to your Google+ profile then you are good to go!  Do you have a vanity URL? Have you figured out a way to create a vanity URL besides using a 3rd party service like we have previously posted about?  Let us know in the comment box below.

So what does this mean for business, trademarks and intellectual property? A lot. This is going to be a whole new can of worms just like the aforementioned Facebook claim. Large and small companies alike that originally thought networks like Twitter and Facebook were “just fads” and never attempted to claim their brand names in social media now have all kinds of headaches trying to retrieve them (in case you’re one of them, contact us and we can help).

For example, we don’t know if these two profiles are actually verified by the social media brands they claim to be, but here are two examples of names we have already found claimed: and  Can you find any others?

At KnowEm we look forward to a big name claiming rush like this one might become in order to ensure our clients’ Intellectual Property is immediately secured.  Until then, if you want to learn more about how you can protect your brand, trademark  or IP portfolio, check out our Enterprise Services.


brands, google, google plus, google profiles, social media protection, vanity URLs


5 Responses to “You may (or may not) already have a Google+ Vanity URL!”

  1. Vinny O'Hare on June 1st, 2012 2:57 pm

    Looks like I have a vanity URL I never had a profile for this account. It was a brand new email address created when G+ was born.

  2. Roman Iakoubtchik on June 4th, 2012 10:16 am

    Maybe Google will decide to bring vanity url’s back…

  3. Cornelia on June 7th, 2012 4:55 am

    Very informative article, thank you! Do you think that once the vanity URLs are available, if the Google+ profiles will be equally treated as Google+ pages? The reason I am asking is, because trademarks are usually represented by Google pages. So Google could give the owner of trademarks special rights, by allowing all Google pages to claim the vanity URLs first.

    Based on your experience, would you be able to make a prognosis?

  4. Google Places is Over | G+ is now your Google Local Page-Information | Albuquerque SEO by Keli on June 9th, 2012 1:59 pm

    […] You may (or may not) already have a Google+ Vanity URL! Posted in Google, Google Places, Google Plus, Google Updates […]

  5. Dana Lookadoo on June 10th, 2012 12:13 am

    Yes, thanks to you, I discovered my vanity URL:

    Thanks for opening up our Google+ eyes! 😉

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