A few days ago we had an interesting conversation on Facebook discussing what you should do (digitally-wise) once your baby is born. It started from this meme:
We are always looking for new ways to help our clients, and today we think we have something pretty cool to offer from our friends at Webnames.ca. KnowEm is pleased and happy to announce that any purchase of a Business, Corporate or Enterprise level package will receive a free .tel domain name registration with free hosting for 1 year (a $22 value).
The second video in our three part series demonstrates how to do a simple username search on KnowEm for your brand, product or personal username on the over 600 Social Networks we currently monitor in our database.
It used to be the biggest fear for a company. Someone would come along and register a domain name with their trademarked term in it followed by a derogatory word. Since ICANN launched the Uniform Domain-Name Dispute-Resolution Policy (UDRP) however, that practice has basically become a futile waste of money and time.
It seems like only yesterday I was up until 2 am making sure everything was ready for our launch. Myself and my partner, Barry Wise (@BarryWise), were about to launch our first product-related site. It was a far stretch from the affiliate sites and client consulting work we had done in the past but we both thought it would work.
September 13, 2010 | Barry Wise | Brand and Trademark Protection, Domain Names, Identity Theft, Online Reputation Management, Social Media
Comments Off on The New Threat of Typosquatting (Misspelled Brands) in Social Media
A recent tweet by Andrew Nystrom of RedBull brought attention to a growing trend we’ve noticed in Social Media sites such as Twitter and Facebook — that of Typosquatting. Typosquatting is a form of brandjacking/cybersquatting in which someone registers the misspelling of a brand or trademark term in an attempt to capture traffic from a legitimate well-known entity. In cases of social networks, this is done by using the misspelling of a username, such as in Justin Beiber’s case. The real @justinbieber has 5.2 million followers, but a misspelled dupe account of @justinbeiber (the i and e transposed) with zero tweets already has over 16,000 followers.
We’re very pleased to announce today that we’ve added 20 new international TLDs (top-level domains) to our free service which checks domain name availability, bringing our total number of domain extensions searched to over 60. The new domains are a result of our continued commitment to provide marketers, trademark specialists, and branding managers a one-stop shop for everything related to branding. Whether you’re looking to brand yourself personally, or find that perfect domain name for your business or client, we’re pretty confident that KnowEm is the only place like it for all your branding needs.