Google’s Transparency Report: A Step Backward for IP Theft and Copyright Protection?

When I first read that a new factor in Google’s ranking algorithm was going to be DMCA take down notices, just like the rest of the Search Engine Optimization community I was a bit shocked and curious about how this would play out. Could this mean a whole new round of fake take down notices to attempt to hurt a competitor’s rankings in the SERPs? Take look at the increase in these notices and I will let you judge this for yourself:

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Tags: copyright, DMCA, google, Intellectual Property, take down notices, torrents, transparency

Why Registering (CompanyName) Is a Thing of the Past

It used to be the biggest fear for a company. Someone would come along and register a domain name with their trademarked term in it followed by a derogatory word. Since ICANN launched the Uniform Domain-Name Dispute-Resolution Policy (UDRP) however, that practice has basically become a futile waste of money and time.

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Tags: brand defamation, companynamesucks, dcma, derogatory brand, icann, ip infringement, social media identity theft, trademark defamation, trademarked term, Twitter, udrp

Do I Really Need To Reserve My Name On Hundreds Of Social Media Sites?

One of the more common questions we get asked at KnowEm from customers and prospective clients is “Why do we need to worry about all these social networks? I haven’t even heard of half of them; why do they even matter and how do they help my brand?”

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Tags: brand, brandjacking, cybersquatting, marketing, pinterest, protection, social networks, social registration, Twitter

Comparison of Brand Protection in Greece, Romania and Albania

The practical experience of working in 3 jurisdictions for all sorts of IP matters including brand protection reveals a lot in terms of how a pre-merging (Albania), emerging (Romania) and “emerged” market (Greece) apply in each respective jurisdiction, equivalent general principles deriving from the same international treaties.

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Tags: Albania, brand protection, Greece, International Trademark Law, Romania

Microsoft Follows Google’s Rules of Trademark Use In PPC

Microsoft released an announcement today that as of March 3rd, 2011, they will no longer be making editorial investigations into “complaints about trademarks used as keywords to trigger ads on Bing & Yahoo! Search in the United States and Canada.” What this basically means is they are allowing anyone to bid on a trademarked term for PPC (Pay Per Click) advertising, even if someone else owns the trademark on that term. They still, however, will investigate text within the ads (note their new “Investigations” policy).

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Tags: brandjacking, brands, Intellectual Property, PPC, trademark, trademark protection

If a Country Can’t Reclaim a Username, What Chance Do You Have?

It was recently reported that the state of Israel purchased the Twitter username @Israel from a private individual named Israel Meléndez for an undisclosed sum, which by some reports may be as much as six figures. You read that right – the Nation of Israel paid for a Twitter username from some guy that runs a porn site in Miami. He gave the prime minister Binyamin Netanyahu his password, and then they handed him a check.

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Tags: brand protection, brandjacking, cybersquatting, israel, Israel Melendez, selling usernames, trademark protection, Twitter

Portokabin, Google France and Interflora: The ECJ’s AdWords Trifecta

The latest European Court of Justice (ECJ) ruling in a dispute about Google’s AdWords service and trademarks is instructive for multinational brand owners and their customers. In the matter of Portakabin Ltd., Portakabin BV v. Primakabin BV, the ECJ again addressed the liability of third parties who choose keywords that are identical or similar to a proprietor’s registered trademarks.

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Tags: adwords, ECJ, google, portakabin, trademark

Fake BP Twitter Account In Response to Spill

What BP has done isn’t funny. The Wall Street Journal reports a Twitter user with an account dubbed BPGlobalPR is posting satirical entries about the massive oil spill in the Gulf of Mexico — and already has more than twice as many followers as BP America’s actual account. I’m sure BP doesn’t think its “satirical” or funny.

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Tags: bp, Identity Theft, satirical account, Social Media, Twitter

Be an Intellectual Property Hero; Don’t Ignore Social Media

In the Intellectual Property world, few things matter as much as a name. Since the advent of the business name and the trademarked word, nothing has been used to identify quality and individuality more than a unique name. A unique name, as obvious as it sounds, is how people know to buy your product instead of something else.

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Tags: brand, cybersquatters, facebook, foursquare, Intellectual Property, IP Attorney, Social Media, trademark, Twitter