A Lesson From Netflix and Reed Hastings in Communication

For nearly 10 years, KnowEm has been helping people and brands protect themselves online from misuse of their names and trademarks. This is something that we are extremely proud of. Some clients have found themselves entangled in conflict that led them to using our services with a desired result of reclaiming and rehabilitating their reputations. […]

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Tags: branding, netflix, Online Reputation Management, Social Media

Is Your Email Address Listed in the Leaked Ashley Madison Hack?

KnowEm has made the 35 million+ emails listed in the Ashley Madison® hack freely searchable via our Security Alert portal at https://securityalert.knowem.com/

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Tags: Ashley Madison Hack, breach, email search, hacking, Identity Theft, Security

How to Secure Your Child’s Digital Future

A few days ago we had an interesting conversation on Facebook discussing what you should do (digitally-wise) once your baby is born. It started from this meme:

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Tags: check usernames, domain names, facebook, google plus, knowem, orm, reputation management, Social Media, social networks, Twitter

3 Quick Tips To Help Build Trust In Your Brand

Building your brand isn’t just  done overnight or in any specific length of time.  Building your brand is an ongoing and never ending process that begins with defining what your brand is – your ideals and goals; in short, your mission.  It starts with creating a memorable logo that represents those ideals and goals, and of course securing all […]

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Tags: branding, Online Reputation Management, Trust

Are You Being Catfished? Simple Steps to Research Someone

With the recent media surrounding Manti Te’o being fooled by a man posing as a woman he virtually dated for over 2 years without ever meeting, along with the growing popularity of the movie turned Television show Catfish, we decided to divulge a few tricks of how to research someone online using a few free tools and some creativity.

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Tags: catfish, CatFished, catfishing, facebook, Identity Theft, username check, vanity URLs

Highschooler Opens Bogus Twitter Account In School Directors Name

We’ve seen this before and it never ends good. This time it’s resulting in an identity theft charge for Ira Trey Quesenberry III, an 18-year-old student at Sullivan Central High School. A few years ago this would have been looked upon as a victimless prank. But times have changed and as social media sites like Twitter, Facebook, Linkedin and others have morphed into much more than just recreational websites, it’s not just unacceptable, it’s a crime.

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Tags: brand, cyberjacking, High school, masquerade, reputation, Twitter

Why Registering (CompanyName)Sucks.com Is a Thing of the Past

It used to be the biggest fear for a company. Someone would come along and register a domain name with their trademarked term in it followed by a derogatory word. Since ICANN launched the Uniform Domain-Name Dispute-Resolution Policy (UDRP) however, that practice has basically become a futile waste of money and time.

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Tags: brand defamation, companynamesucks, dcma, derogatory brand, icann, ip infringement, social media identity theft, trademark defamation, trademarked term, Twitter, udrp

Do I Really Need To Reserve My Name On Hundreds Of Social Media Sites?

One of the more common questions we get asked at KnowEm from customers and prospective clients is “Why do we need to worry about all these social networks? I haven’t even heard of half of them; why do they even matter and how do they help my brand?”

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Tags: brand, brandjacking, cybersquatting, marketing, pinterest, protection, social networks, social registration, Twitter

Obama Supports Gay Marriage: How does Social Media Feel about That?

President Obama announced on Wednesday that “it is important for me to go ahead and affirm that I think same-sex couples should be able to get married.” This was obviously a bombshell statement for both politicians and the public alike, immediately bringing to the forefront a controversial and polarizing discussion about same-sex or gay marriage. Wherever you stand on the issue, if you’re watching TV or reading the news, you’ve heard all kinds of viewpoints on the subject. And if you’re participating on any social network, you’ve probably heard just as many reactions from armchair pundits.

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Tags: barack obama, gay marriage, keyword alerts, non-expert analysis of an important issue, same-sex marriage, sentiment analysis, social media scoring

Woman Faces up to 18 Months in Prison for Fake Facebook Page

As reported by the Daily Record; a New Jersey woman still faces charges this week in a case of first impression in an identity theft indictment. Dana Thornton, 41, is being accused of impersonating her ex-boyfriend, Parsippany Detective Michael Lasalandra, by creating a Facebook page in his likeness. The Facebook account, created in 2009, contained modified images of Lasalandra as well as derogatory comments seemingly made by him. Thornton was indicted in August 2010 by a Morris County grand jury on a fourth-degree charge of identity theft, which is punishable upon conviction by up to 18 months in prison.

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Tags: facebook, Identity Theft, social media identity theft

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