Social Media Optimization (SMO) Is The New SEO

Is SEO Dead? I don’t know, but it sure doesn’t hold a candle to the power of Social Media signals these days. I think a lot of people much smarter than I will agree with that statement. So if Social Media is becoming arguably more important than Search Engine Optimization, what are you doing about Social Media Optimization?

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Are You Being Catfished? Simple Steps to Research Someone

With the recent media surrounding Manti Te’o being fooled by a man posing as a woman he virtually dated for over 2 years without ever meeting, along with the growing popularity of the movie turned Television show Catfish, we decided to divulge a few tricks of how to research someone online using a few free tools and some creativity.

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Highschooler Opens Bogus Twitter Account In School Directors Name

We’ve seen this before and it never ends good. This time it’s resulting in an identity theft charge for Ira Trey Quesenberry III, an 18-year-old student at Sullivan Central High School. A few years ago this would have been looked upon as a victimless prank. But times have changed and as social media sites like Twitter, Facebook, Linkedin and others have morphed into much more than just recreational websites, it’s not just unacceptable, it’s a crime.

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Google’s Transparency Report: A Step Backward for IP Theft and Copyright Protection?

When I first read that a new factor in Google’s ranking algorithm was going to be DMCA take down notices, just like the rest of the Search Engine Optimization community I was a bit shocked and curious about how this would play out. Could this mean a whole new round of fake take down notices to attempt to hurt a competitor’s rankings in the SERPs? Take look at the increase in these notices and I will let you judge this for yourself:

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Video: How to Search for your Username on over 600 Social Networks

The second video in our three part series demonstrates how to do a simple username search on KnowEm for your brand, product or personal username on the over 600 Social Networks we currently monitor in our database.

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How To Resell KnowEm Via Affiliate Marketing

Since I come from a background of affiliate marketing I am often asked, “What are some of the best ways an affiliate could market KnowEm’s services if he/she were a blogger or had a mailing list?” So I decided to lay out some suggestions and ideas of different ways that to help our affiliates sell KnowEm’s services.

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Why Registering (CompanyName)Sucks.com Is a Thing of the Past

It used to be the biggest fear for a company. Someone would come along and register a domain name with their trademarked term in it followed by a derogatory word. Since ICANN launched the Uniform Domain-Name Dispute-Resolution Policy (UDRP) however, that practice has basically become a futile waste of money and time.

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KnowEm’s New Features for Social Media Management

Clients of our Enterprise Dashboard might have noticed a few new features we rolled out in the past few weeks. These are all based on requests from our customers; if you have an idea that would make our service better for you, please let us know!

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Video: How to Create a Public Profile on KnowEm

Today KnowEm is publishing an instructional video explaining how to create a free Public Profile membership on KnowEm.com. We decided to convert some of our most frequently asked questions into a video to help new users through the process of a signup.

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Knowem’s Company Flag Is At Half Mast Today, June 6th

Disclaimer – this is a personal post for me (Michael Streko), and doesn’t reflect KnowEm’s business perspective. But since we are such a very close-knit family team here, once I explained to them what I went through and how much this person meant to me, they all agreed and supported me in declaring today a special day here in honor of my Grandfather’s memory.

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