It was recently reported that the state of Israel purchased the Twitter username @Israel from a private individual named Israel Meléndez for an undisclosed sum, which by some reports may be as much as six figures. You read that right – the Nation of Israel paid for a Twitter username from some guy that runs a porn site in Miami. He gave the prime minister Binyamin Netanyahu his password, and then they handed him a check.
A recent tweet by Andrew Nystrom of RedBull brought attention to a growing trend we’ve noticed in Social Media sites such as Twitter and Facebook — that of Typosquatting. Typosquatting is a form of brandjacking/cybersquatting in which someone registers the misspelling of a brand or trademark term in an attempt to capture traffic from a legitimate well-known entity. In cases of social networks, this is done by using the misspelling of a username, such as in Justin Beiber’s case. The real @justinbieber has 5.2 million followers, but a misspelled dupe account of @justinbeiber (the i and e transposed) with zero tweets already has over 16,000 followers.
September 9, 2010 | Nellie Akalp | Brand and Trademark Protection
When good friends Michael and Barry asked if I’d be interested in contributing to the KnowEm blog, I jumped at the chance. My company, CorpNet®, has been a happy KnowEm customer since last year. Like KnowEm, I strongly believe that companies should protect their most valuable assets: their identity, brand, and reputation. And like KnowEm, I believe in making this task dead simple, for companies of all sizes.
We’re very pleased to announce today that we’ve added 20 new international TLDs (top-level domains) to our free service which checks domain name availability, bringing our total number of domain extensions searched to over 60. The new domains are a result of our continued commitment to provide marketers, trademark specialists, and branding managers a one-stop shop for everything related to branding. Whether you’re looking to brand yourself personally, or find that perfect domain name for your business or client, we’re pretty confident that KnowEm is the only place like it for all your branding needs.
KnowEm, the company working to help brands manage their identity across the social web, announced the public launch of a new Enterprise Dashboard designed to help brands protect their trademarks and intellectual property in the ever-changing social media landscape.
InformationWeek reports SB 1411, which has been approved by the California Senate and the Assembly and now awaits the signature of Governor Arnold Schwarzenegger, makes it a misdemeanor “to knowingly and without consent credibly impersonate another person through or on an Internet Web site or by other electronic means with the intent to harm, intimidate, threaten or defraud another person.”
Today we are happy to announce that after a great many requests we have integrated a domain name search with our social media network username search. This was a feature that we had talked about since launch and we are happy to finally be able to release it.
The latest European Court of Justice (ECJ) ruling in a dispute about Google’s AdWords service and trademarks is instructive for multinational brand owners and their customers. In the matter of Portakabin Ltd., Portakabin BV v. Primakabin BV, the ECJ again addressed the liability of third parties who choose keywords that are identical or similar to a proprietor’s registered trademarks.
We’re happy to announce that as of today KnowEm will now be available to the German-speaking market thanks to our new partnership with Yiid.com. We have worked with Marco Ripanti of Yiid (Your Internet Identity) to create a German language version of our social media account creation service at yiid.knowem.com. Yiid has long been recognized […]
What BP has done isn’t funny. The Wall Street Journal reports a Twitter user with an account dubbed BPGlobalPR is posting satirical entries about the massive oil spill in the Gulf of Mexico — and already has more than twice as many followers as BP America’s actual account. I’m sure BP doesn’t think its “satirical” or funny.