What BP has done isn’t funny. The Wall Street Journal reports a Twitter user with an account dubbed BPGlobalPR is posting satirical entries about the massive oil spill in the Gulf of Mexico — and already has more than twice as many followers as BP America’s actual account. I’m sure BP doesn’t think its “satirical” or funny.
KnowEm is proud to sponsor a tweetup tomorrow with Rob Holmes (from The KnockOff Report) and Nils Montan (of IP Ally) at the International Trademark Association’s 132nd Annual Meeting. The tweetup will be from 5:30 to 7:30 pm at McCormick & Schmick’s in Boston (1 Faneuil Hall Market Pl, North Market Building). KnowEm is sponsoring the tweetup, so drinks and appetizers are on us!
Identity Theft isn’t just something that impacts your bank account or credit card. Your brand or trademark can be hijacked in social media and on the web as well, and we’ve seen it thousands of times here at KnowEm. Most recently, according to PCWorld, a hacker named Kirllos has offered up for sale 1.5 million Facebook user accounts.
In the Intellectual Property world, few things matter as much as a name. Since the advent of the business name and the trademarked word, nothing has been used to identify quality and individuality more than a unique name. A unique name, as obvious as it sounds, is how people know to buy your product instead of something else.
Today marks the one year anniversary of KnowEm’s public launch and we could not be any happier with how much success we’ve enjoyed during our first year in business. We also thought it might be fun to celebrate our birthday by relaunching the original social media name checking service which started it all, CheckUserNames.com.
Whole Foods Market is the victim of social media identity theft. CNET reports the grocery chain said it’s continuing to clamp down on a series of Facebook-based scams that entice users with a purported $500 gift card from the Austin, Texas-based supermarket chain.
Someone posing as another in any shape or form is an imposter. However today there are financial repercussions when someone poses as you, or if you are in business, posing as your brand. Most of us live lives where we have standards, morals and integrity, and we work to maintain our position and status in society.
It’s been pretty busy since the New Year here at the KnowEm offices in New Jersey. Last month we announced our acquisition of FriendsCall.Me, a very cool site developed by our friend Darius Monsef IV, and this week SXSW officially announced KnowEm as one of the 8 finalists in the Social Media Business category of the Microsoft BizSpark Accelerator Event.
I wish I was exaggerating. But Google real time search will be the biggest online reputation management (ORM) nightmare of 2010. They make it so damned easy.
I’m going to show you how it works. This isn’t earth shattering. All the bad people out there have figured it out. But you need to know so you can defend yourself (somehow):
Whether you’re ready to embrace it or not, social media is changing the way we communicate and make decisions. Today’s technology has impacted our daily lives and routines in a big way. If you don’t wake up to Facebook, you probably know someone who does. And good luck trying to escape the world of Twitter – it’s even invaded the nightly news.