Whole Foods Market Hit by Social Media Identity Theft

April 2, 2010 · Filed Under Identity Theft, Social Media · 2 Comments 

Social media identity theft is the act of creating a blog or using your name on a social media site to model your day to day operations.

Whole Foods Market is the victim of social media identity theft. CNET reports the grocery chain said it’s continuing to clamp down on a series of Facebook-based scams that entice users with a purported $500 gift card from the Austin, Texas-based supermarket chain.

The scam has been spreading virally through Facebook via fan pages with names like “Whole Foods Market Free $500 Gift Card Limited – first 12,000 fans only” and “Whole Foods FREE $500 Gift Card! Only Available for 36 hours!”

At any time someone can register domains or social media sites which misrepresent your brand. They then sell counterfeit products, or worse, products that they never ship, either of which can wreak untold damage on your brand. That’s one of the reasons a service like Knowem’s is so valuable, in that it protects you from brandjackers and namesquatters that may attempt to scoop up your name on social media networks.

Robert Siciliano, Identity Theft Expert and CEO of IDTheftSecurity.com, discusses social media scams on Fox Boston.