KnowEm Social Media Site Additions June, 2018

July 13, 2018 · Filed Under Announcements · Comments Off on KnowEm Social Media Site Additions June, 2018 

In all of our years of monitoring social media we have seen many sites come and go.  We’ve seen the sudden appearance and rise of Instagram, the decline and complete redesign of Myspace, the flirtation and fascination with Ello, and those are just some of the larger names we’ve witnessed enter and change the social media landscape.

Whether you signed up for our services last week or 5 years ago, our goal has been to continue adding sites to our database so that your experience and resources are always growing and improving.  In June, we proudly added many new social media platforms to our constantly growing list but we are going to draw attention to a few specific ones we feel offer a unique experience.

Smule LogoSmule – Smule is an exciting website and app that offers users the chance to take part in online karaoke.  Sing your favorite songs from various genres including rock, hip hop, country, pop and several more.  If you’re too nervous to sing, watch and enjoy as ordinary people deliver stunning renditions of some classic songs.  Smule is a great new addition to KnowEm for lovers of all kinds of music!

beeBee logobeBee – Over the past 3 years, beBee has become an impressive platform for professional collaboration. With over 12 million users, you’re almost certain to find people in your market and that share your interests with whom to network.  Share your content with millions of users and receive feedback and engage in discussion.  If you’re looking for an exciting new way to engage with people online beBee is sure to provide you a unique and exciting platform to do this.

Unsplash logoUnsplash – Boasting a collection of over 550,000 royalty free photos, Unsplash has a photo for every occasion.  Whether you’re writing a blog about social media, bees, international travel or classic cars, you’ll find stunning and lush images generously donated by photographers throughout the world that you can use under a free public license.  Sign up for your free account and start browsing for all of your photo needs.  We’re really excited about this addition to our collection of sites.

KnowEm Social News Digest, Friday 2/13/15

February 13, 2015 · Filed Under Announcements, Social Media · Comments Off on KnowEm Social News Digest, Friday 2/13/15 

Welcome to the introductory KnowEm Social News Digest!  Every once a week or so we plan to send you the latest breaking news in Social Media.  There’s no shortage of changes happening in the social world, so it’s important you as a brand stay on top of it.  This week we have a bombshell from Pinterest, and some very interesting acquisitions by Google and Twitter.

PinterestPinterest bans all affiliate links, asks power users to monetize in other ways
from Venturebeat.com, February 12, 2015

As Pinterest’s monetization plans materialize, the social network is pulling the plug on affiliate networks. Pinterest warned select “power pinners” this evening that it will now “automatically remove all affiliate links, redirects and trackers on Pins.”

 

Twitter Acquires Niche, a Talent Agency for Social-Media Stars
from Wired, February 11, 2015

Twitter has agreed to acquire Niche, a startup that facilitates advertising deals for social media stars.

 

FacebookFacebook Adds Legacy Contact Option in the Event of Death
from Facebook, February 12, 2015

“Today we’re introducing a new feature that lets people choose a legacy contact—a family member or friend who can manage their account when they pass away. Once someone lets us know that a person has passed away, we will memorialize the account”

 

Google Acquires Photo Storage App Odysee, Is A Major Google+ Update On The Way?
from Search Engine Journal, February 9, 2015

Google announced Monday that it had acquired photo storage app Odysee. The app, which automatically backs up photos and videos taken on your smartphone, will shut down on February 23rd. As a result of the deal, Odysee’s development team will be joining the Google+ team, a move which has led to speculation that Odysee’s unique features will eventually be integrated into G+.

 

twitter-thumbWhy Twitter launched Curator, a Storify competitor
from Mashable, February 11, 2015

Curator makes it easier for media outlets to figure out which topics are popular. A search function sifts through tweets, vines and other data, with fine grained filters to narrow things down by location, word count, the feelings expressed in the tweet, and even by device.

 

Facebook Adds A New Way To Sell Items In Groups
from TechCrunch, February 10, 2015

“Facebook on Tuesday announced the addition of a new feature for Facebook Groups designed to make it easier for members of a “For Sale” group to list their items. The new “Sell” feature, which is now starting to roll out globally to more groups, will allow members to create a post where you can add a description of the item for sale, set a price and set a pick-up or delivery location.”

 

Valentine's DayKnowEm’s Valentine’s Day Sale is coming!

Stay tuned – tonight, tomorrow?  Who knows when it will start – check back and see when KnowEm starts offering 20% off some of our most popular packages this Valentine’s Day weekend!

Five Niche Social Networks That Deserve Your Attention

February 10, 2015 · Filed Under Brand and Trademark Protection, Branding, Social Media · Comments Off on Five Niche Social Networks That Deserve Your Attention 

Here at Knowem we constantly research new social media sites for our customers. We add new ones every month, and sometimes we see sites that look exceptionally exciting and promising. Of course, some times it seems social networks can go down as quickly as they spring up – that’s why we’re always researching them. Today we present to you five niche social media sites that have done it right. We will take a cursory look at these sites, explaining their market niche and mention the types of features that keep customers happy and coming back for more. After you have a chance to read about them, we encourage you to visit these sites yourself and explore further.

Tastebuds.fm

TasteBudsIf you enjoy music and and meeting new people, then Tastebuds.fm (http://tastebuds.fm) is for you. Their self described statement is “Tastebuds is the best place to meet fun new people through music”. They have definitely focused on their community and offer many features to reach out and bring people together.

When signed up and logged in, the main page is a stream of recent activity showing things like recent people to sign up, and a fun survey box with silly questions like “Do you believe the moon landings were faked?”. On your personal profile you can list musical and personal tastes, concerts and shows you have attended or plan on attending. You can also create posts, customize your profile cover, and  upload pictures. Interestingly, they have incorporated a dating aspect to their site. Bringing people together the way they do makes sense, but it’s not focused on dating. There is a messaging center to reach out to specific members.  A notification center makes it easy to keep track of the activities happening around the site. Facebook login integration makes it easy to get started.

FoodSpotting.com

FoodspottingFood lovers, look no further. Foodspotting.com (http://www.foodspotting.com) is everything food and is sure to get you salivating right away. Their homepage directs your attention to the three things food lovers need – finding dishes that interest you, sharing your dining experiences, and reviews by their community members.. The social aspect is limited to comments and reviews for particular menu items which is nice – all of the focus is on getting the dining experience you‘re looking for to satisfy your appetite.

The main focus of Foodspotting is to help you find restaurants with the menu you desire. The pictures that appear on the site are authentic user-generated content although some photos of dishes look so good you’d think a professional is behind the lens. Good food on a nice plate is sure to photograph well and Foodspotting proves this yet again. Finding food often brings you on an adventure with friends, so it’s noteworthy to mention they have mobile apps for the whole spectrum – iPhone, Android, Windows and even Blackberry.

Branded.me

Branded.meBranded.me (http://branded.me) is all about telling the world about yourself and your talents. What are you all about? Answering this question for employers and fellow professionals can be tricky business when using your everyday social media accounts like Facebook, LinkedIn, and the like. Branded.me intendeds to empower you with a service that focuses heavily on your personal profile — that is the key feature. You want to bring people to your branded profile so they can learn about you, personally and professionally.

On Branded.me you get a feature-rich dashboard that allows you to get full control over your profile. Your profile reads like an advertisement for you and you can control every aspect of how it looks. To streamline leveraging your profile, they have Facebook, Twitter, and LinkedIn integration to import and find new contacts. While the service is free, they do offer a pro plan at a very reasonable $7 a month which gives you very nice benefits. Pro offers custom domains, email addresses, removal of the Branded identifiable design items, profile analytics, and unlimited support. If your image and your reputation as a professional can benefit from establishing an online profile for the others to see and understand all on one place, Branded.me might be for you.

A bonus feature of Branded is a free option to get an easy to share link with others in the form of your_name.branded.me. but you must hurry. Once your real name is taken, you’ll have to use an alternative name for the custom URL.

Stage32.com

Finding work by exposing your reputation and skills online can be challenging. For those in the creative arts and media, sites like LinkedIn can leave you feeling overwhelmed. A better solution is to reach out to niche markets that by design focus on a particular subset of industry opportunities. This is where Stage32.com (https://www.stage32.com) excels. The site describes itself as “The world’s largest social network and educational hub for film, television & theater creatives.” and that is exactly right. Through Stage32.com you can network with fellow professionals, explore job opportunities, find educational and informative material and even get direct access to agents and producers. If you’re in the arts and entertainment field you should definitely be a member of the Stage32 community.

Once a member you create a profile that you want people to see to learn all about you and your talents. The whole idea is bringing together talented, passionate people into a tight sense of community to achieve success and common goals.  There is a main page to bring you tons of content all in one place, so many features you just have to see it yourself to believe it. There is a marketplace for helpful products and services. Writers can pitch material. There is also a lounge section where you can write and read posts that get comments. To keep you up to date when on the go, they have apps for both Android and iPhone/iPad.

BubbleWS

BubbleWSIf you’ve ever asked yourself, “Why don’t I get paid for all this free content I keep giving Twitter, Medium and Facebook?” BubbleWS (http://www.bubblews.com) might be the site for you.  They have a “Bank” which tracks how much money you’ve earned by sharing content on their network. Once you reach $50, you can presumably redeem the credits for cash withdrawal.   According to their Learning Center, “You receive money in your Bank for each view, like, and comment on your posts. Due to variations in advertising rates from country to country, the rate is not the same for each view, like, or comment. It is adjusted based on your connection’s country of origin.”

It operates kind of like Twitter crossed with Pinterest – they have a feed, but it’s organized in grid-like fashion with images being pulled in from the profiles of the users posting updates.  They have unique URLs for content posted and quite a few (over half a million) pages have been indexed by Google, so a cash payout is not the only benefit you can get by posting content on BubbleWS.

Michael Streko Sells KnowEm Shares; Steps Down as Active Partner

December 2, 2014 · Filed Under Announcements, KnowEm News · Comments Off on Michael Streko Sells KnowEm Shares; Steps Down as Active Partner 

KnowEm.com partner and original co-founder Michael Streko has accepted a buyout offer to sell his active voting shares in the ownership of the company for an undisclosed sum. Per the terms of the agreement, Streko will still remain a minority shareholder with an interest in KnowEm and serve on the Advisory Board.

“As of today I am stepping down from my role at KnowEm as an active partner,” stated Streko in a farewell notice on his blog. “This has been an friendly agreement I made with the partners to pursue other options for me both professionally, and personally.”

KnowEm was founded in April, 2009 by Michael Streko and Barry Wise as a Social Media Branding professional services company as an extension of their free social media username check website. This past April KnowEm celebrated its 5th year in operation, a startup boot-strapped by the co-founders and profitable since the first day it launched.

“When we first launched it was nuts, and people thought we were nuts,” Streko stated. “But it was working and we had launched something that was gaining traction quickly. Watching this company grow and being a part of it was awesome and I would never give back a second of it.”

Some of Streko’s outstanding shares have been purchased by co-founder Barry Wise, also for an undisclosed sum. Wise will step into a leadership role at the company while Streko still retains the option to potentially both sell and promote KnowEm’s current and future service offerings. The arrangement does not disrupt or alter the ownership positions of any other shareholder, nor does it alter the Advisory Board save for the addition of Streko.

“To all the clients and friends I have made over the past 5+ years with KnowEm you have all been great and I hope to reconnect and work with you again one day. You’re still in great hands with Barry and the team. As always they have some cool stuff in the works that will continue to innovate the space.”

KnowEm Turns 5: How We Built a Brand

April 21, 2014 · Filed Under Announcements, KnowEm News · 4 Comments 

First, our back story: In February 2009 my partner Barry and I launched a website called CheckUsernames.com.  There was a similar site that had just decided to close down due to the owner’s time constraints on maintenance, so we knew there was already an interest for such a tool. Upon closing, however, that owner did decide to list those sites which had decided to pick up the cause of social brand and username searching, and CheckUsernames.com was listed as the go-to alternative for our quality, and for the fact that we actually had a privacy policy which guaranteed users we would never track any queries or personal information.

It proved to be pretty popular, and we started to get a flood of emails.  We listened, we kicked around some ideas, we tested, but most important, we learned. We learned from what our audience was saying to us and what their needs were asking from us. So we decided to create a new commercial service for social brand protection, which of course required a new name for our brand — and that name was KnowEm.

Now, I’ve told the story from here on out a bunch of times, so there’s no point in telling it again.  Please check our archives of other anniversaries to get the rest of the story. After being in business for 5 years, I’d rather tell the story of how I came to meet my co-founder Barry Wise and how we created a successful partnership.

I met Barry on the internet.

And no, not in any shady  back channel forum or craigslist way, but because we shared something in common — SEO. We were both trying to rank for SEO local terms and I couldn’t handle all of the work alone. I was still working full time in NYC at this time and was starting to get a lot of leads. So I called him and we spoke.

The initial conversation isn’t important as the next few years. We worked together on a few projects and we jived very well.  As it turns out I’m pretty good at business development, sales and marketing and Barry is an amazing coder with the additional insights of a marketer, so combined our skill set turned out to be just about perfect.

I won’t lie, some of the projects we tried failed miserably. We even had a pretty great idea going well that got completely de-indexed and banned from the SERPs.  We both got angry and screamed at each other more than a few times back then, and when that didn’t work to get us re-indexed we took a step back and learned from our mistakes. But we stuck through these times and continued to grow, learning how to work together and with each other. And then came the day that we launched KnowEm.

We flipped the switch April 20th, 2009, and within hours we hit some big media publications.  Within 2 weeks we’d been covered by some major global media.  Things really started to get rolling at that point and we decided we couldn’t continue to work on client projects.  Yes we were busy, but mostly due to the ethical issues of working with some amazing marketing agencies, knowing their clientele and what they were doing and the possibility that we could have our own clientele competing in a similar vertical.

We were lucky that to date, by the last time we dropped a client we have not had anyone in a competing market. I believe this sense of ethics is another reason we have been able to grow our client base — our trust, and the ability of our customers to trust us.

This same trust is why we do not outsource any of KnowEm’s work, why all of our staff are signed under strict NDAs with background checks, and why we are fanatically devoted to insuring that our clients are safe and satisfied. Of course over the years others have seen our success and tried to clone us, to create and market a KnowEm alternative, and in some cases have actually gone so far as stealing our code and graphics outright.  In the end they failed because they lacked what makes us succeed.

Our brand is not an app, or a technology, or a social presence. Our brand is trust and customer service.  And by keeping our heads down and working on those 2 core values, we have built around our brand an app, a technology, and a social presence.

I’m well aware this sounds pretty self-serving, self-aggrandizing and maybe even ridiculously arrogant.  But cut me a little slack please, we’re only 5 after all.