December 2, 2014 · Filed Under Announcements
, KnowEm News
· Comments Off on Michael Streko Sells KnowEm Shares; Steps Down as Active Partner
KnowEm.com partner and original co-founder Michael Streko has accepted a buyout offer to sell his active voting shares in the ownership of the company for an undisclosed sum. Per the terms of the agreement, Streko will still remain a minority shareholder with an interest in KnowEm and serve on the Advisory Board.
“As of today I am stepping down from my role at KnowEm as an active partner,” stated Streko in a farewell notice on his blog. “This has been an friendly agreement I made with the partners to pursue other options for me both professionally, and personally.”
KnowEm was founded in April, 2009 by Michael Streko and Barry Wise as a Social Media Branding professional services company as an extension of their free social media username check website. This past April KnowEm celebrated its 5th year in operation, a startup boot-strapped by the co-founders and profitable since the first day it launched.
“When we first launched it was nuts, and people thought we were nuts,” Streko stated. “But it was working and we had launched something that was gaining traction quickly. Watching this company grow and being a part of it was awesome and I would never give back a second of it.”
Some of Streko’s outstanding shares have been purchased by co-founder Barry Wise, also for an undisclosed sum. Wise will step into a leadership role at the company while Streko still retains the option to potentially both sell and promote KnowEm’s current and future service offerings. The arrangement does not disrupt or alter the ownership positions of any other shareholder, nor does it alter the Advisory Board save for the addition of Streko.
“To all the clients and friends I have made over the past 5+ years with KnowEm you have all been great and I hope to reconnect and work with you again one day. You’re still in great hands with Barry and the team. As always they have some cool stuff in the works that will continue to innovate the space.”
Early adopters such as Continental Airlines, Yahoo, and Flickr have been using the service during an invitation-only beta to stake out their IP on more than 5,000 social sites around the world
KnowEm, the company working to help brands manage their identity across the social web, announced the public launch of a new Enterprise Dashboard designed to help brands protect their trademarks and intellectual property in the ever-changing social media landscape.
The dashboard gives social media and IP legal teams a centralized location to monitor and manage their social media identities. With just a few clicks a marketing manager or lawyer can see exactly where a certain trademark or name is secured, and where it’s still unclaimed and vulnerable. KnowEm takes the process a step farther by automatically securing names, even creating profiles, wherever needed.
KnowEm’s database contains over 5,000 social networks around the world — from Mexico Diario to the Netherlands’ Hyves — and is growing on a daily basis as new social sites emerge. As a result, businesses can be sure their trademarked terms are reserved and protected in global sites today and tomorrow.
The enterprise dashboard was previously available in a limited invitation-only beta, during which time KnowEm collaborated with key clients, including Continental Airlines, Yahoo, and Flickr. For example, Continental has been using the dashboard to protect their brand trademarks and reserve their profiles on emerging social networks.
“While Twitter and Facebook are obvious places to check your brand identity, globally much of the social web is unchartered territory. It’s critical that we control our trademarked terms and brand identities throughout each network,” said Lora O’Riordan, Social Media Manager at Continental Airlines. “KnowEm’s service has become an important part of our social media strategy, ensuring we protect our property and opening our eyes to new opportunities for consumer engagement.”
In addition, the new dashboard enables brands to stay on top of the buzz surrounding their brand and industry on the social web. KnowEm’s brand alert monitoring system tracks each mention of a brand name, username, or keyword across 5,000+ social networks. The service breaks down the data into meaningful charts, such as social mentions by network, author, or geographic location, and reports can be emailed on a weekly, daily, or almost hourly basis. As a result, businesses can better understand who’s talking about their brand, where, and when.
To date the KnowEm team has helped to reserve over 500,000 profiles and reported back to clients on over 60,000 issues of squatting and misrepresentation of a brand, username or trademarked term.