Michael Streko Sells KnowEm Shares; Steps Down as Active Partner

December 2, 2014 · Filed Under Announcements, KnowEm News · Comments Off on Michael Streko Sells KnowEm Shares; Steps Down as Active Partner 

KnowEm.com partner and original co-founder Michael Streko has accepted a buyout offer to sell his active voting shares in the ownership of the company for an undisclosed sum. Per the terms of the agreement, Streko will still remain a minority shareholder with an interest in KnowEm and serve on the Advisory Board.

“As of today I am stepping down from my role at KnowEm as an active partner,” stated Streko in a farewell notice on his blog. “This has been an friendly agreement I made with the partners to pursue other options for me both professionally, and personally.”

KnowEm was founded in April, 2009 by Michael Streko and Barry Wise as a Social Media Branding professional services company as an extension of their free social media username check website. This past April KnowEm celebrated its 5th year in operation, a startup boot-strapped by the co-founders and profitable since the first day it launched.

“When we first launched it was nuts, and people thought we were nuts,” Streko stated. “But it was working and we had launched something that was gaining traction quickly. Watching this company grow and being a part of it was awesome and I would never give back a second of it.”

Some of Streko’s outstanding shares have been purchased by co-founder Barry Wise, also for an undisclosed sum. Wise will step into a leadership role at the company while Streko still retains the option to potentially both sell and promote KnowEm’s current and future service offerings. The arrangement does not disrupt or alter the ownership positions of any other shareholder, nor does it alter the Advisory Board save for the addition of Streko.

“To all the clients and friends I have made over the past 5+ years with KnowEm you have all been great and I hope to reconnect and work with you again one day. You’re still in great hands with Barry and the team. As always they have some cool stuff in the works that will continue to innovate the space.”

Twitterjacking, the New Fear in Online Reputation Management

April 30, 2009 · Filed Under KnowEm News, Online Reputation Management, Social Media · 2 Comments 

Do you know who it is you’re actually following on Twitter? Facebook? MySpace? Due to the recent explosion of interest in Twitter, thanks in no small part to Ashton (@aplusk) and Oprah (@oprah), celebrities and regular folk are flocking to Twitter. But how do you know if the person you’re following is actually a celebrity, and not just regular folk? You can’t, and Twitter is still very quiet about any plans to stop Twitterjacking: the act of impersonating someone else on Twitter.

The biggest concern with your brand identity in Online Reputation Management and Social Media used to be just giving your brand a good name. But what happens if someone steals your brand name? Do you think they’re going to be as concerned with your reputation? The need for businesses to secure their brand name on every possible venue has never been greater.

Fox NewsKnowem co-founder Mike Streko was recently interviewed by Fox News in a report about Twitterjacking: “Unless you start spending money to put out press releases saying that’s not your profile or jump through hoops to contact Twitter, it never works out well.”

The truth is, it’s almost impossible to get your brand name or username back once it’s been taken. Unlike when someone takes yourbrandname.com, there is no universal naming authority for social media profiles. As a brand owner, you’re basically at the mercy of the site owner. Or, since there are hundreds (if not thousands) of social media websites thriving today, you would have to appeal your case to every individual site owner to get your brand name profile back.

Or you could just use KnowEm’s username signup service (or monthly subscription service) to secure all your brand name profiles today, in just one click.