Good writing and smart production are essential in crafting an effective commercial, but this hard work can be overshadowed by a bad voice over. Finding the right voice to convey your message is essential. People often assume that any salesman can speak into a microphone and produce an effective voice over, but only a professional voice actor can add depth to even the most uninteresting character. Nothing says unprofessional like a boring, inexpressive voice that sounds like somebody reading from cue cards. Why take that risk? Professional male voice talent is available for hire.